Email Marketing

KIBTech Solutions provides favorable articles about your company. We offer complete email marketng services by creating and managing top-performing email marketing ideas for businesses growth & meeting their goals.

What is Email Marketing ?

Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between

Effectiveness of Email Marketing

Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media. Statistically, there are indicators that show the growing potential of email marketing.

Is Email Marketing Still An Effective Strategy ?

However, those who share the opinion that email marketing is no longer effective, forget when this strategy does not work is because the content of the email does not meet the interests of the recipients.

Email marketing has many advantages associated with it. When used properly, it can leverage sales, generate new customers and help in their retention. While social networks first need to engage people so that they can become customers.

Through email marketing you can opt for various communication strategies, they are the following:

  • Commercial: These strategies are considered to be the most traditional and are intended to increase impulsive behavior when announcing promotions or a new product.
  • Loyalty: In order to retain customers, this type of campaign aims to promote their relationship with the brand or company, in order to generate more sales.
  • Informational: These campaigns are intended mainly to inform clients, for example about future events or to get feedback on a particular service or product.
  • Location: This is a strategy used to inform people about the location of the physical store, so that they can go in it and become customers.
  • These strategies associated with relevant content can achieve good results for companies. Unlike to what happens in social media, in email marketing there is a base of subscribers who are already interested in the subjects sent by companies. They can choose whether or not to open and read the emails.
  • Now in social media, content is filtered by them and do not reach all people. Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media.